Profile


Inspiration comes from conversation. We cultivate a playful exchange based on mutual trust and understanding.

Research and Develop

Let’s find out who you are and where you want to go. This helps us understanding you and your needs. Shaping a way to work together is of essence – as no one is alike.

  • Consultancy
  • Brand architecture and strategy
  • Customer experience and journeys
  • Transformation and change
  • Analysis

Define and Create

We’re laying out a set of strains. Cutting and adding them to form the building blocks of your identity. We process, develop and sharpen concepts and ideas in small, iterative steps.

  • Evaluation, best practice
  • Creative Direction
  • Art Direction
  • Brand positioning
  • Production planning

Produce and Publish

We make systems, not logos. Flexible, responsive, and resonating with your audience. We develop solutions that work across all media and platforms, creating accessible experiences.

  • Branding
  • Design-Systems
  • Apps and websites
  • UX/UI
  • Signage
  • 3D and Packaging
  • Editorial Design


Whether it is a visual identity, a book, or a digital solution, we enjoy working together, overcoming challenges and creating authentic and engaging experiences.


Dominik Sieber

His early love for Graffiti turns out to be a long-lasting affair with Typography. After his apprenticeship as a Typesetter, Dominik studied Visual Communication at the Bern University of the Arts (HKB) and the University of Arts Berlin-Weissensee (KHB). In 2013 he founded his own Studio. Since 2017 he is Teaching Typography and Digital Design at the School of Design St.Gallen.

dominik_at_dna.work

Nicolas Schaltegger

After assembling computers in his teenage years and creating animations for the earlier internet, a typeset apprenticeship set the tone for a career in design. After a work stint in Mexico City to focus on editorial projects in culture and fashion, he started his company. Recently completed two CAS at Zurich University of the Arts in Design Leadership and -Technologies.

nicolas_at_dna.work

Simon Meier

After studying Visual Communication at the Bern University of the Arts (HKB) and completing a CAS in Coding for the Arts at the Zurich University of the Arts (ZHdK), Simons work revolves around visual systems, editorial design, typography, and the development of experimental design tools. He works between Zurich and Barcelona, moving between commissioned projects and self-initiated explorations of design and technology.

simon_at_dna.work

Teaching

Since 2017, Regulary teaching Typography and Digital Design at School of Design, St.Gallen

Lectures

2024 Jury Member, Swiss IMD Award
2019 University of the Arts Bern 
[BA Visual Communication]
2018 University of the Arts Bern 
[BA Visual Communication]
2016 University of Lucerne
[BA Architecture]

Exhibitions

Fang Suo Commune, Macau, MO
Hochschule der Künste, Bern, CH
National Theatre Bucharest, HU
Zollverein, SANAA Building, DE
CVA Berlin, DE
Ginza Graphic Gallery, Tokyo, JP
Parallel-Parallel, Zurich, CH
Zurich University of the Arts, CH
Faber Building, Timișoara, RO
Staatliche Museen zu Berlin, DE
MAK, Vienna, AU
Doosung Paper Gallery, Seoul, KR
Festival Weltformat, Lucerne, CH
Schule für Gestaltung, St.Gallen, CH
Verkehrshaus Luzern, CH
Museum Folkwang, Essen, DE
ECV Nantes, FR
Objectspace, Auckland, NZ
Copeland Gallery, Montana, USA
ExShop Galerie, Lille, FR

Selected Clients

AKAD 
Bern University of Applied Sciences
ETH Zürich
Gadget Entertainment
Hochschule der Künste Bern [HKB]
Hochschule Luzern [HSLU]
Kanton Zürich
Migros Genossenschaftsbund [MGB]
Maag Music & Arts AG
Restaurant Nooba
Schweizerische Energiestiftung [SES]
SP Stadt Zürich
Stadt Zürich Kultur
Stadt Zürich
Swiss Dance Days
Tanzhaus Zürich
University Bern
University of St.Gallen
Yooji’s Sushi Deli
Zurich University of Applied Sciences [ZHAW]
Zurich University of the Arts [ZHdK]
Zürich Moves

Internships and Jobs

At the moment we do not offer internships or full-time positions, but we are always interested in new perspectives. If you like to share your work with us, please send us a PDF.

Awards

2026 100 beste Plakate — D/A/CH

2023 Tokyo Type Directors Club
2021 ADC Europe [Nomination]
2020 ADC Switzerland [Silver]
2020 Type Directors Club New York — 
Certificate of Typographic Excellence
2020 100 beste Plakate — D/A/CH
2014 100 beste Plakate — D/A/CH
2013 100 beste Plakate — D/A/CH

Publications

2024 Tokyo TDC: The Best in international Typography & Design Vol.34
2021 Étapes Magazine N°260
2021 The World’s Best Typography
2020 Dot, Line, Shape [Victionary]
2018 HKB Zeitung, N°2
2018 Library Paper N°6
2017 Ligature Graphic Design
2016 Its Nice That
2016 Page Magazin. N°177
2016 Étapes Magazine N°226
2015 Poster Tribune

Former Associates

Alexis Gargaloni, Ramona Steiger

Thank you!

Samuel Schalch for the Portraits and Jonas Huber [Modem] for the Code.

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