Yooji’s Sushi Deli

Yooji’s asked us to redesign their branding after 25 years of setting standards. We refined their voice with concise text, clean shapes, and a touch of quirky fun—honoring the past while embracing the joy of sushi today.

A custom typeface, icons, and a versatile color library create a cohesive tone across products, packaging, and spaces. Inspired by sushi shapes, the evolving interior design fosters a natural guest-host dialogue and is rolling out across Switzerland.

Three unique characters represent the new loyalty program, each showcasing a promotion category. A smart menu system and animations unify the guest experience, allowing the team to customize promotions easily.

We developed the UI and UX for their new order terminals, optimized for restaurants with a smaller footprint or busy public transportation areas.